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GROW AUDIENCES INTO COMMUNITIES
Industry expertise, global media intelligence, and
data-backed insights to drive athletes and brands forward.
ABOUT AUDIENCE LABS
Audience Labs is a sports marketing agency founded by former Red Bull content marketing professionals, sports industry leaders, and media analysts.
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We focus on building communities and stories alongside athletes and their brand partners.
Our goal: to help optimize your content and media strategies and achieve more through your partnerships.


Our motto: We get sh*t done.​​
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Ideas, scripting, storytelling, producing, project managing, editing, filming, activating, brand building, researching, etc
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We want to bring to life the vision and stories of our amazing Athlete Creator partners, as well as grow and strengthen your community.
Our Services
For Brands &
ORGANISATIONS
Take the stress and guesswork out of building a community of engaged fans organically.
How we support Brands & Properties:
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Building and Growing YouTube Channels
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Producing Content (Long-form + Short-form)
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Social Media Channel Strategy + Optimization
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Athlete, Sponsor, and Partnership Evaluation
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Industry Analysis + Trends
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Competitor Benchmarking
 
For athletes
Focus on what you do best. We’ll help bring your vision to life. We work directly with athletes or with athlete management.
How we support Athletes:​
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Building and Growing YouTube Channels
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Producing Content (Long-form + Short-form)
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Building Personal Brands
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Commercial Deals support
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Social Media Channel Strategy + Optimization
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Long-term Brand Strategy
 
